Ferrari's first all-electric car, the Luce, made its India debut at the fifth edition of Universo Ferrari at Yashobhoomi in New Delhi, the first time the exhibition has come to India.

BW Auto World reports the Luce was first revealed globally in May 2026, and its appearance here is a showcase rather than a commercial launch — Ferrari has not announced an India-specific launch date or price.

The exhibition runs from October 17 to November 1, with public access beginning on October 19. The name Luce means 'light' in Italian.

The Luce abandons nearly every Ferrari visual cue: no exaggerated air intakes or aggressive mid-engined drama, but a clean, minimalist body shaped with input from LoveFrom, the collective founded by Jony Ive and Marc Newson, which worked on the exterior, interior and user experience.

At 5,026mm long it is among Ferrari's largest road cars, seating five — a first for the brand — with folding rear seats and a 597-litre boot.

Motor1 reports investors reacted badly to the reveal in May, with shares down 4.6 percent in the US and about 8.1 percent in Milan, as analysts called it 'the furthest deviation from the brand's ethos we've ever seen.'

According to BW Auto World, the Luce uses a dedicated electric architecture with four motors — one per wheel — producing a quoted 1,050 metric horsepower (about 1,036bhp) and 990Nm of torque, with a claimed 0-100kmph time of 2.5 seconds and a 310kmph top speed.

The 122kWh battery runs on an 800-volt architecture, claims more than 530km of range and up to 350kW DC charging. Ferrari also tuned the motors to produce their own high-pitched sound rather than playing artificial engine noise through speakers.

Four-wheel steering and torque vectoring round out the engineering package.

The Luce is a bet that Ferrari can electrify without losing its identity, and the market response so far has been sceptical.

Motor1 reports Morningstar's Michael Field said fans believe the EV 'dilutes the supercar brand' and investors worry about high R&D costs, while Ferrari stock on the New York Stock Exchange is down 30.2 percent for the year.

CEO Benedetto Vigna framed the launch as the start of 'a new chapter' and said Ferrari expects the Luce to attract both existing and new buyers.

The car's cabin — physical buttons, a movable 10-inch touchscreen and a 12.5-inch OLED cluster mimicking round dials — deliberately bucks the all-touchscreen EV trend.

For Indian enthusiasts, the Luce's appearance offers an early, hands-on look at Ferrari's electric direction, but with no confirmed price, booking timeline or sales launch, it remains a display piece at Universo Ferrari rather than a market entry.

The bigger open question, as BW Auto World notes, is whether Ferrari's traditional customers will embrace a car that looks and feels so different from what came before — a question the Luce answers through extreme performance and an interior that keeps physical controls front and centre.