The National Herald reports from New York that Greek skincare brand Korres has won an Allure Best of Beauty award for its Smart Yogurt Probiotic Super Serum, named the 'Best Serum for Sensitive Skin.'

According to the Herald, the award went to a lightweight, high-performance daily serum designed to deliver immediate hydration, soothing, and balance to all skin types, including sensitive ones.

Allure's Best of Beauty honors are described by the Herald as standout products selected following extensive testing, which makes a win in a sensitive-skin category a strong validation claim for the brand's core audience.

The most striking detail, per The National Herald, comes from an Instagram post by @eyeheartgreece cited in its report: Korres is said to be the only Greek beauty brand ever to have won this Allure award, with wins dating back to 2009.

That framing turns a single 2026 honor into a seventeen-year streak claim that devotees of Greek beauty will want to repeat.

The serum itself is powered by what the brand calls SMART YOGHURT™ technology, and the Herald notes it delivers protein from real Greek yogurt to help strengthen the skin barrier, improve resilience, and support balanced, hydrated skin when it feels compromised.

The National Herald describes the winning serum as fast-absorbing, providing essential hydration while helping to strengthen the skin barrier and reduce visible signs of sensitivity.

Its centerpiece ingredient story is unusually literal for skincare: real Greek yogurt supplying protein meant to support barrier strength and resilience.

For readers who track ingredient-led claims, the award gives the product third-party testing backing from Allure rather than a marketing-only endorsement.

It positions the serum alongside the broader sensitive-skin movement in which barrier repair and soothing actives, not harsher exfoliants, define what counts as a hero product this season.

The win lands as European ingredient-led brands are surging.

Whoopsee reports that France's Aroma-Zone, born in Provence over thirty years ago, grew 52% in 2025 and ranks as the second-most-preferred brand among the French and the top e-commerce beauty site in France, with its 3.5% hyaluronic acid serum selling one unit every ten seconds.

Whoopsee's interview with formulation head Orianne Valentin also pushes back against 12-step routines, arguing fewer, properly dosed products beat overloaded skin.