Taco Bell Sells Celebrity Go-To Orders for $4 All Month
By @sharedot · · 7 pages
- Food
- Fast Food Promotions
- Taco Bell
Taco Bell is selling Kevin Hart, Paris Hilton and Doja Cat's go-to orders for $4 all month, plus $1 Tuesday Drops for rewards members.
What Happened: A Month of $4 Celebrity Meals
Taco Bell is stretching National Taco Day into what the Irvine-based chain calls National Taco Month, rolling out a new celebrity go-to order each week through early November. Kevin Hart's usual — a Beef Burrito Supreme, a Crunchy Taco and a medium fountain drink — ran October 13–19.
Paris Hilton's usual, a Diablo Ranch Crispy Chicken Crunchwrap Slider with Hidden Valley Ranch, a Crunchy Taco and a medium drink, takes over October 20–26. Doja Cat's usual, a Mexican Pizza plus a Spicy Potato Soft Taco, closes the run October 27–November 2.
Each combo is priced at $4 at participating locations nationwide during its featured week.
Why It's Surprising: Eat Like a Star for Less Than a Movie Ticket
The shock is the math. USA Today reports Kevin Hart's classic combo would otherwise cost over $10, and the outlet notes Hilton's and Doja Cat's orders normally run around $7 — all cut to a flat $4 during their weeks.
The celebrity tie-ins are unusually specific: Taco Bell calls Hart's order "Kevin Hart's usual," timed to his Live Mas Open golf tournament in Laguna Beach on November 2, according to the Orange County Register.
Doja Cat's pick nods to her advocacy for the Mexican Pizza, which she helped champion along with more than 200,000 signers of a change.org petition that pushed its return.
The $1 Tuesday Drops: First 10,000 Only
Rewards members can go even cheaper. The Orange County Register, citing a Taco Bell news release, reports weekly $4 meals drop to $1 at 2 p.m. when the chain activates its Tuesday Drops, available to the first 10,000 loyalty members to claim them — and those offers tend to be used up fast.
95.7 BEN FM reports the $1 Tuesday Drops offers fall on October 20 and October 27, beginning at 2 p.m. Pacific (5 p.m.
Eastern), and must be claimed through the Taco Bell app with the offer's redemption requirements followed, plus tax. Prices, availability and participation may vary by location.
The Stakes: Star Power as a Fast-Food Loyalty Play
The promotion doubles as a push for Taco Bell's rewards app and its Taco Tuesday habit, with each deal carrying a named celebrity advocate rather than a generic discount.
USA Today frames it as letting fans "eat like a celebrity" every day through November 2, while 95.7 BEN FM calls it part of the chain's National Taco Month celebration.
The celebrity roster is deliberate brand territory: Hilton has been vocal about her Taco Bell love and helped bring back the Volcano Menu, per USA Today, and Doja Cat's Mexican Pizza loyalty is part of the item's comeback story.
What Comes Next: Birthday Cake Empanada and the Final Week
Doja Cat's week runs through November 2, giving fans a final window to grab her Mexican Pizza and Spicy Potato Soft Taco at $4 — though the Orange County Register notes this deal doesn't mention a soft drink.
Starting Thursday, October 15, the chain also partners with Milk Bar on a Birthday Cake Empanada featuring Milk Bar Birthday Cake filling, pink frosting and rainbow sprinkles, per the Register.
Meanwhile, the Register reports current limited-time items include Pretty Pink Baja Blast, a partnership with Olivia Rodrigo. Full details are at tacobell.com.