Dose (of) Derm has launched as what Personal Care Insights calls the first dermatologist-developed skin longevity makeup brand, created by board-certified dermatologist Dr. Sheila Farhang.

The brand debuts her trademarked category, Clinical Color Cosmetics, which the publisher reports pairs high-performance color with clinical skin care.

Its first product, the All-in-One Clinical Foundation, is described as a six-in-one formula that protects, corrects, conceals, brightens, hydrates and smooths, with buildable, long-lasting coverage and all-mineral broad spectrum SPF 45.

Farhang says patients kept asking for makeup that covered imperfections while actually doing something good for their skin.

According to Personal Care Insights, the foundation's active list reads like a serum shelf: 25% zinc oxide delivers mineral SPF 45; Myristoyl Nonapeptide-3 is billed as a 'retinol-like' biomimetic peptide for firmer, smoother-looking skin; and a proprietary TriBiome Longevity Complex combines plant-derived exosomes, biomimetic peptides and microbiome-supporting postbiotics.

The publisher also lists hyaluronic acid for hydration, a vitamin C-based antioxidant against environmental stress, and Phenylethyl Resorcinol, which works with vitamin C to reduce the appearance of dark spots and uneven tone.

Personal Care Insights frames the launch as a convergence of multifunctionality and 'skinfication' trends in dermacosmetics — makeup formulated with the principles of dermatology-based skin care performance.

The move signals how far the makeup-as-skincare idea has traveled, and it is not the only place beauty is expanding beyond products: The Tribune separately reports that Dubai-born professional makeup brand Forever52 has launched an Academic by Forever52 Dubai Tour with educator Bhumika Bahl, a nationwide Indian contest whose winner gets a three-day Dubai experience, training and Forever52 certification — part of the brand's stated belief that the industry's future lies in investing in the people behind the artistry, not only product innovation.

Alongside the foundation, Personal Care Insights reports that two additional Clinical Color Cosmetics products have opened for waitlist: a Clinical Color Glossy Peptide Lip Stain, touted as buildable glossy color in a hydrating, non-drying formula said to support the lip barrier and improve the look of fine lines with continued use, and a dual-ended multi-use stick with blush on one end and contour on the other, described as a skin-first, long-wearing formula compatible with the face, eyes and lips.

If the category trademark sticks, the publisher's coverage suggests more dermatologist-fronted makeup lines could follow.