Dunkin' x L.L.Bean: First-Ever Collab for a New England Fall

Dunkin' and L.L.Bean launch their first-ever collab: a limited-edition fall collection with free coffee offers ending on National Coffee Day.

Dunkin' and L.L.Bean announced their first-ever collaboration, a limited-edition collection built around fall traditions in the Northeast, from morning coffee runs to favorite seasonal layers. The rollout began on the first day of fall, Tuesday, Sept. 22, when guests ordering any hot or iced coffee at participating Dunkin' locations nationwide could receive a limited-edition Dunkin' x L.L.Bean Birdseye Sweater Cup Sleeve, while supplies last. Dunkin' chief marketing officer Jill Nelson said the brands have been part of many of the same routines and traditions for decades, and that bringing them together just felt right. L.L.Bean CMO Nick Wilkoff said the goal was something familiar and fun, adding a touch of Dunkin' to two L.L.Bean favorites that have been part of fall traditions for generations.

The product collaboration officially launches on National Coffee Day, Tuesday, Sept. 29, at 10 a.m. ET exclusively on llbean.com › dunkin. Per the announcement covered by Dunkin's newsroom, the lineup includes a Birdseye Sweater priced at $79.95, a classic L.L.Bean design reimagined with a custom Dunkin'-inspired pattern, and a Boat and Tote at $59.95, pairing Dunkin's signature orange and pink hues with embroidered logos from both brands. A separate limited-edition L.L.Bean Coffee Tote will sell for $24.95 through Dunkin's merchandise website and at select Dunkin' locations in Maine, while supplies last. WMTW's report frames the same three items as the heart of the drop, confirming prices and the 10 a.m. ET launch time on L.L.Bean's site.

Dunkin' Rewards members can claim a free medium hot or iced coffee with any purchase through the Dunkin' app on National Coffee Day, a single-use offer that excludes Cold Brew and hot espresso beverages and is valid at participating US stores. WJAR's coverage confirms the same Rewards offer terms. Ahead of the nationwide launch, the L.L.Bean Seaport store in Boston (56 Seaport Blvd.) will host a celebration on Sunday, Sept. 27, from 10 a.m. to 1 p.m., featuring a donut wall, custom donuts, MUNCHKINS Donut Hole Treats, and complimentary Dunkin' coffee and Refreshers while supplies last — plus an early chance to shop the collaboration two days before its official debut.

Adding a road-trip element to the campaign, L.L.Bean's iconic Bootmobile has been outfitted in a Birdseye Sweater-inspired design and is traveling from Maine to Boston through Sept. 29, stopping at select Dunkin' restaurants where guests can take photos and have a chance to receive Dunkin' gift cards. WMTW published the full stop-by-stop schedule, including Monday stops in Old Town and Falmouth, Maine; a Wednesday visit to Warner and Lebanon, New Hampshire; a Saturday appearance at Fenway Park in Boston from 5 to 8 p.m.; and a National Coffee Day finale in Cambridge and Saugus, Massachusetts. The tour gives the collaboration a physical footprint across New England during launch week.

For devoted followers of food and brand culture, the surprise here is a genuine first: despite both companies being New England fixtures — Dunkin' founded in 1950 and now the largest coffee and donuts brand in the United States with more than 14,200 restaurants, and L.L.Bean dating to 1912 — the two had never collaborated before. The week-long arc, from cup sleeves to a Bootmobile tour to the Sept. 29 product drop timed to National Coffee Day, follows a pattern of recent Dunkin' partnerships, including Febreze and BARK collections announced earlier in 2026 per the newsroom. Fans who want the sweater or tote will need to move fast, as every element is limited-edition and while-supplies-last.