Conagra Brands has stopped producing Celeste frozen pizzas, a move the company disclosed during its fiscal first-quarter 2027 earnings remarks on Sept. 30, according to Fox Business. A Conagra spokesperson confirmed to Fox Business that production has ended, though shoppers may still find Celeste products on shelves until remaining inventory sells out. "We will continue to sell inventory, but we stopped producing it. As of now, there will not be Celeste products once we sell what has been made," the spokesperson said. WTAE notes the brand traces its story to 1937, when Celeste "Mama" Lizio and her husband opened a Chicago restaurant, giving the label an 89-year run.

Conagra CEO John Brase told investors, per Fox Business, that Celeste is an example of a smaller brand the company no longer sees enough of a "future" in to justify continued investment. "There are certain brands and categories where we simply just don't see a future," Brase said, adding it makes sense to exit "small, really unprofitable brands or low-profit brands as soon as possible." Fox Business reports the exit reduced first-quarter net sales by about 15 basis points but is expected to "be accretive to margins going forward." Brase also said Conagra plans further simplification across a portfolio of over 400 single-serve meal stock-keeping units.

The announcement has sparked a wave of nostalgia on social media, which Fox Business says includes users sharing memories of the pizzas on a food blogger's Instagram post. "RIP Mama Celeste. You were a good one. Those 10 for $10 deals were the pinnacle of the 90s," one user wrote. Another said their grandma "always had one of these on hand," while a third commented, "This was my childhood pizza." The affection is rooted in history: per WTAE, Quaker Oats bought the business in 1969, and Mama Celeste stayed on as spokeswoman, promising "abbondanza" — abundance — on the box as it became one of the top-selling brands of the 1970s and 1980s.

For devoted frozen-pizza fans, Celeste's exit is the latest reminder that budget freezer staples are living on borrowed time as large food companies prune for margin. Fox Business reports Brase intends to seek "similar opportunities" to exit low-profit brands, meaning other beloved niche labels could follow Celeste out the door. WTAE notes fans may still find one last personal-size pizza in the freezer, "but the clock is ticking on this little slice of Chicago history." Once the remaining inventory is gone, a brand that anchored frozen-food aisles for decades will disappear for good — and Conagra, which also owns Slim Jim, Orville Redenbacher's and Duke's, will be a simpler but less nostalgic portfolio.