Near the end of the show, today.com reports, a model began walking as the lights dimmed to hide her identity — and when they returned, it was Kylie Jenner, waving to the crowd in oversized white angel wings. Kris Jenner and Timothée Chalamet cheered from the audience.

The reveal marked the first time since 2018, according to Business Insider, that a Fantasy Bra came down the runway at the famed show.

According to Us Weekly as cited by today.com, Jenner is the first non-Victoria's Secret Angel ever to wear the Fantasy Bra in a runway show — the piece is usually reserved for veteran models of the event.

Business Insider adds that Jenner, 29, had never previously walked for the brand at all, making her selection a genuine upset over the show's longtime faces.

Brand chief creative officer Adam Selman told Vogue, per today.com, that Kylie 'really extends beyond fashion, beyond culture, beyond TV, beyond one singular thing,' calling her a catalyst for a show that is 'true entertainment.'

Business Insider reports that Victoria's Secret collaborated with jewelers Jacob and Co. on the one-of-a-kind piece, which took over 1,000 hours and 15 artisans to make.

Per Jacob and Co. on Instagram, as cited by Business Insider, the bra features 4,410 diamonds totaling 1,373 carats, including the jeweler's 75.54-carat natural Fancy Vivid Yellow diamond hanging at its center.

The outlet says the bra features zero fabric and is valued at $50 million — the most expensive Fantasy Bra ever shown on the Victoria's Secret runway. E!

News notes shoppers can pick up the collection's more attainable pieces, like the $398 Very Sexy Shine Fantasy Bra.

The Fantasy Bra reveal landed on a runway already full of talk-worthy moments.

Business Insider highlights Barbara Palvin walking six weeks postpartum while husband Dylan Sprouse cheered from the audience, Adriana Lima making her 21st Victoria's Secret show appearance, and Elsa Hosk wearing the biggest Angel wings of the night.

today.com adds that soccer star Trinity Rodman made her show debut, Alex Consani walked her third VS show, and performers included Tate McRae, Megan Thee Stallion, Megan Moroney and KATSEYE.

WWD's runway gallery documents Gigi Hadid, Bella Hadid, Candice Swanepoel and Ashley Graham among the walkers.

The 2026 show marks the third event since Victoria's Secret's grand return in 2024 after a multiyear hiatus following its 2019 cancellation, today.com notes, so every staging choice carries weight for a brand rebuilding its image and ratings.

Handing the show's marquee moment to a celebrity outsider rather than an Angel signals, per Selman's comments to Vogue, that the revived show is positioned as broad entertainment rather than a pure model showcase.

With the look searchable across WWD's gallery and the runway collection already on sale at E! News' roundup, the brand is clearly aiming to convert the moment into immediate retail traffic.

Fans who want a piece of the moment do not have to wait: E! News reports the Victoria's Secret Fashion Show collection is out now, spanning bras, undies, lingerie and accessories, and cautions that some pieces have already sold out quickly.

Shoppers can find archival-inspired reissues like the $149 Vintage Victoria Satin & Lace Mini Slip alongside backstage items such as the VSFS '26 satin robe and the Patchology eye-patch collaboration.