Von Miller made his name chasing quarterbacks, but the Fort Worth Star-Telegram reports his second act is a Texas poultry company with an unlikely investor bench: Super Bowl-winning QBs Patrick Mahomes, Drew Brees and Nick Foles have all invested in Greener Pastures Chicken.

The idea, both outlets note, traces to a meat-production class Miller took at Texas A&M, an interest he later turned into a business during his NFL career.

In 2026 the farm pulled off what the Star-Telegram calls a rare double play: Regenerative Organic Certified status at the Silver level, plus Halal certification through the Halal Food Standards Alliance of America.

The Star-Telegram describes the company as one of the few U.S. poultry producers to hold both seals, a combination that could ripple from restaurant menus to the meat aisle.

The surprise is not just celebrity involvement but the certifications themselves.

AOL explains that ROC works like "organic with a bonus round" — it builds on USDA Organic rules and adds standards for soil health, animal welfare and social fairness, and Greener Pastures earned it at the Silver level in 2026.

Halal certification, obtained through the Halal Food Standards Alliance of America in September 2026 according to AOL, covers a different box entirely: the company says its birds are hand-processed to Halal requirements.

Few American poultry producers hold both, which is why a Greener Pastures press release distributed through the National Restaurant Association Show made that claim.

As Miller's EVP of sales and marketing Neil Dudley put it, "Foodservice operators are asking for poultry they can trust. Our ROC and Halal certifications formally validate the production standards we've delivered all along."

The farming method is the story behind the seals. Both outlets describe a pasture-raised system: chicks start in a brooder for a few weeks, then move to fresh pasture daily to forage for grass, insects and grit alongside certified-organic feed, raised without antibiotics or added hormones.

The rotation feeds the land — manure adds nutrients, microorganisms break them down, the pasture recovers and the birds return to healthier ground, which Greener Pastures sums up as a system where "healthy birds and healthy land can work together."

Miller has called the farm a "country club for chickens" and told Entrepreneur he wants people "to see everything" because "there's nothing to hide," according to AOL. That transparency pitch is part of the brand, and the certifications are designed to verify what the pasture system promises.

Both publishers frame this as a signal of where the meat aisle is headed.

The Star-Telegram notes the ROC label first gained ground in rice, coffee and produce and is now spreading into more grocery categories, with poultry a natural next step; Elizabeth Whitlow, former executive director of the Regenerative Organic Alliance, told Organic Produce Network that ROC "is not intended to replace USDA Organic but to set a new standard for what's possible in our food and farming systems."

Greener Pastures pitched its dual certification directly to restaurants, and the Star-Telegram suggests diners may soon see menus calling out pasture-raised or Halal-certified chicken.

Its editors offer three signals to watch: more foodservice partnerships, more poultry farms joining the Regenerative Organic Alliance's certified list, and whether Greener Pastures advances beyond Silver in future reviews.