South Park's 29th season reaches its halfway point this week with an episode titled "You Like That On Your Face," and both The Hollywood Reporter and Cosmic Book News relay the same official logline: "When aura battles take over South America, Kyle tries to help his little brother not be cringe."

It is a Kyle-and-Ike story, and per Cosmic Book News the third episode of the first season under the rebranded "South America" name — a change the show attributes, per The Hollywood Reporter, to President Trump. The episode aired Wednesday, October 14 at 10 p.m.

ET/PT on Comedy Central.

According to The Hollywood Reporter, aura battles are a viral public performance trend in which teens and young adults face off in streets and public places, trading exaggerated gestures and poses to see who projects the most charisma, swagger and nonverbal confidence.

There are no judges or scorecards — the crowd's reaction decides the winner, and whoever looks the smoothest or least fazed typically wins.

The Reporter notes the setup echoes season 28's famous "6, 7" episode, which introduced a youth trend to a generation of adults, and calls tonight's installment a can't-miss for anyone with nieces or nephews in fifth grade.

The Hollywood Reporter observes that the season is drifting further from the political satire that defined the last two years and once again centering plots on events in the renamed Colorado town.

Cosmic Book News adds context on the season so far: it opened with 4.2 million viewers, per that outlet, and followed with an episode going after the billionaires' data centers, echoing The Hollywood Reporter's note that a recent show took on AI data centers.

The Reporter also records that the series won its sixth Emmy for outstanding animated program earlier this year for its 2025 run of ten episodes.

According to Cosmic Book News, tonight was a double premiere night: Beavis and Butt-Head's fourth season launched at 10:30 p.m. with back-to-back episodes right after South America. Three episodes remain this season — October 28, November 11 and November 25, all at 10 p.m.

ET/PT, per that outlet.

The Reporter says new episodes air every other Wednesday at 10 p.m. on Comedy Central, and both outlets report episodes stream on Paramount+ and are available on demand through TV providers after premiere, with Cosmic Book News specifying next-day streaming in the U.S., Canada and Australia.