Halloween Pushes Jennie's 'Dracula' to Its New Peak
By @sharedot · · 6 pages
- K-pop
- Jennie
- Billboard Hot 100
- Tame Impala
Korean outlets report the Halloween season lifted Jennie's 'Dracula' two spots to No. 3 on the Hot 100 in its 58th week, a new personal best.
A vampire song peaks during Halloween week
The tracking window (Oct. 30 to Nov. 5) captured the full Halloween week, and the outlet notes the song — about a vampire fleeing sunlight — had been flagged as a Halloween anthem since release.
According to Rolling Stone Brazil, as cited by The Herald Business, plays jumped 44 percent over the Halloween weekend. The same week saw Michael Jackson's 'Thriller' surge to No. 2.
The remix rewrite that changed everything
The Herald Business recounts the song's unusual path: Kevin Parker released 'Dracula' as a solo Tame Impala track in October last year on 'Deadbeat,' entering the Hot 100 at No. 55 — the project's first-ever entry.
A remix released Feb. 6 this year replaced 'Kevin' in the lyrics and added a new verse from Jennie, spreading rapidly across short-form platforms. Billboard added Jennie to the official credit from the April 4 chart, and the song broke into the top 10 on the May 16 chart.
Maeil Business says this 58-week run followed by a new personal best shows success beyond a short-lived viral burst.
Radio traction K-pop rarely gets
According to The Herald Business, the song's rise has not relied on streaming alone: it reached No. 1 on the Pop Airplay chart in July, tracking mainstream US radio spins — a market where K-pop has historically struggled. The song has now spent a cumulative 24 weeks in the top 10.
Both outlets stress the record context: excluding the fictional group HUNTR/X's 'Golden,' the No. 3 peak ties Rosé's 'APT.' as the highest ever by a real K-pop female solo artist, and it is the first time two members of one girl group have each hit No. 3 via separate collaborations.
What comes next: the Grammy shortlist
Maeil Business reports that attention now turns to the Grammy Awards, whose nominees are set to be announced next week, with interest in whether Jennie could appear among them as 'Dracula's long-running success continues.
The outlet also situates the week in a broader K-pop chart picture: KATSEYE's 'Animal' spent a 15th consecutive week at No. 32, ILLIT's 'Break Even' debuted at No. 6 on the Billboard 200, and BTS's fifth full-length album 'Arirang' came in at No. 62.
The Herald Business adds that a year ago, as Tame Impala's solo original, 'Dracula' sat at just No. 30 during Halloween week.