Broadway's scariest new tenant is staying put. *Paranormal Activity*, Levi Holloway's critically acclaimed stage chiller inspired by the Paramount film franchise, has been extended for eight additional weeks at the August Wilson Theatre. The play, directed by Felix Barrett, was originally set to run through January 3, 2027, and will now play through February 28, 2027, Deadline and Playbill report. Since beginning previews on August 14 and opening on August 25, the production has starred Cher Álvarez and Travis A. Knight as a spooked couple, and the extension signals that the horror gamble on Broadway is paying off well beyond its initial booking.

The play is an original story, not an adaptation of any single film. As Playbill describes it, James and Lou move from Chicago to London to escape their past, only to discover that places aren't haunted — people are. The company features Cher Álvarez as Lou, Travis A. Knight as James, Shannon Cochran as Carolanne, and Eva Kaminsky as Etheline Cotgrave. broadway.com's reporting highlights the design team doing the scaring: scenic and costume design by Fly Davis, illusion design by Chris Fisher, lighting by Anna Watson, sound by Gareth Fry, and video and projection by Luke Halls. Playbill notes Álvarez, Knight, Cochran, Caron Buinis, Caroline Hendricks, and Michael Holding are all making Broadway debuts.

The producing pedigree is as surprising as the genre. Playbill reports that Jason Blum, founder and CEO of Blumhouse — the company behind the original film franchise — is on the Broadway producing team, alongside Simon Friend, Hanna Osmolska, Ken Davenport, Seaview, and others, in association with Paramount Pictures and the regional theaters that developed the piece. The 2007-inspired film series the play draws on, released by Paramount in 2009, grossed nearly $200 million worldwide and spawned seven features, per Playbill — a foundation few horror stage projects ever inherit.

With tickets now on sale through February 28, 2027, the question shifts from survival to scale: can the production keep near-full houses through the winter, and could the West End — currently selling through November 7 at the Ambassadors Theatre, per Deadline — get its own extension next? Fans should watch paranormalbroadway.com for tickets as the extended dates fill in.