Hyunjin Breaks Silence on Stray Kids' Grammy Boycott

Weeks after Stray Kids joined BTS's 2027 Grammys boycott, Hyunjin has given the group's first public reason, saying awards were never their goal.

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Hyunjin Breaks Silence on Stray Kids' Grammy Boycott

By @sharedot · · 8 pages

  • K-pop
  • Stray Kids
  • Grammys
  • Hyunjin

Weeks after Stray Kids joined BTS's 2027 Grammys boycott, Hyunjin has given the group's first public reason, saying awards were never their goal.

What Happened: A Comment Months in the Making

The 2027 Grammys boycott by Stray Kids was already known — JYP Entertainment told Billboard and the BBC, per Malay Mail, that the group had not submitted any work for the 69th ceremony. What is new is the group's first public explanation. Livemint reports that at a press conference for the new album 'This and That,' member Hwang Hyun-jin finally addressed the decision, telling BBC: "We have never once set award results or records as our goal. Our top priority is for our fans to be happy and satisfied."

Why It Matters: The Silence Was the Story

When JYP confirmed the boycott, the agency declined to elaborate, according to Yeni Şafak English, which noted the announcement that "Stray Kids did not submit any work to the Grammys" came without further comment. Hyunjin's press-conference remark is therefore the first on-record rationale from inside the group, and Livemint frames it as the moment the boycott stopped being a silent protest and became an articulated stance about what the band measures success by.

The Evidence: Two Boycotts, One Rationale

The picture the pack paints is consistent. Livemint quotes BTS's July statement that the group hoped its music "can be heard and loved for what it is, rather than being divided by region or language" — a position that closely matches Hyunjin's priority of fans over trophies. SBS News adds that all Stray Kids members hold Grammy voting rights, and that the BBC reported the boycott by a leading contender with ballots in hand would be a major blow to the awards.

The Stakes for the Asian Pop Category

The Recording Academy has said it will proceed with the new Best Asian Pop Music Performance category despite objections from two of K-pop's biggest acts, with CEO Harvey Mason Jr. acknowledging criticism while saying the Academy also received robust support from parts of the Asian music community, as Yeni Şafak English reports. Livemint notes critics fear the category could ghettoise Asian music, reducing its chances in top general categories, and that BLACKPINK is largely ineligible because nearly all its 'Deadline' album tracks are in English.

What the Group Leaves on the Table

Malay Mail notes Stray Kids were widely tipped as strong contenders, having topped the Billboard 200 album chart nine times, while SBS News points out the eight-member group were invited to become voting members of the Recording Academy earlier this year — meaning the group withdrew both as possible nominees and as voters. Livemint adds that with BTS and Stray Kids out, the category will likely spotlight lesser-known K-pop groups instead of its marquee names.

What Comes Next

The 69th Grammy Awards are scheduled for February 7, 2027, per Yeni Şafak English, and the Recording Academy has indicated the Asian Pop category will debut as planned regardless of the objections. Watchers will now be looking at whether other K-pop artists follow BTS and Stray Kids — SBS News reports attention is turning to the possibility of further boycotts — and whether Hyunjin's framing of fan-first priorities becomes the standard line across JYP's roster.

Sources

  1. malaymail.com › Stray Kids join BTS in Grammy boycott over Asian Pop category
  2. livemint.com › BTS, Stray Kids vs Grammys? Why K-pop stars are pushing back on new Asian pop category? Explained
  3. en.yenisafak.com › Stray Kids join BTS in boycott of 2027 Grammys
  4. news.sbs.co.kr › Grammy to Retain 'Asian Pop' Category... Stray Kids Join Boycott

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