Hailey Bieber Goes Darkest 'In Years' With Espresso Hair

Hailey Bieber debuted dark espresso hair, a shade colorists call fall's biggest.

Sports Illustrated Lifestyle reports that celebrity hairstylist Irinel de León shared Bieber's new look on Instagram over the weekend, revealing a dramatic shift just as autumn officially began on Tuesday, Sept. 22. According to the outlet, the Rhode founder's new shade was crafted by colorist Matt Rez, with Vogue and ELLE noting it is the darkest the model and mom of two has gone "in years." Bieber also added length to her bob with extensions by Priscilla Valles, with the final cut cascading to her shoulders and featuring face-framing layers. The reveal came paired with a bronzy, fall-friendly makeup look by artist Mary Phillips, who shared the products in an Instagram caption, mixing Rhode go-tos with favorites from her own m.ph Beauty line. Fans flooded the comments, with one writing she was "born to be a dark brunette" and another begging for the dye formulas.

The timing positions Bieber's switch at the front of a predicted wave. According to Sports Illustrated Lifestyle, The Zoe Report listed "Velvet Espresso" among the most popular hair colors back in August, alongside reds and coppers — and the same colorist, Matt Rez, told that outlet the shade is "the hair-color equivalent of a luxe fall wardrobe." Who What Wear seconded the prediction, listing a version called "Espresso Melt" as a top trend this season. Sports Illustrated Lifestyle notes Bieber's cut embraces a second forecast trend, too: Allure reported last month that "face-framing layers" and "soft shags" are making a comeback, sending style lovers toward choppier, Y2K-adjacent looks. In short, the star's single transformation bundles together several of the season's most-forecasted beauty shifts at once.

For readers hoping to replicate the look, Rez offered specific guidance to The Zoe Report, as relayed by Sports Illustrated Lifestyle: request the color "with a high-shine, glass-like finish and subtle tonal dimension," so that "rather than reading flat or overly dark, the color feels glossy, reflective and expensive." That advice matters because the difference between a rich espresso and a muddy dark brown lies in those tonal layers and shine. The makeup side of the look follows fall's broader palette shift: women.com reports that, per celebrity makeup artist Caroline Hernandez, cool taupes, slate, mushroom and grayish-brown shades are replacing traditional warm browns and golds, while berry and oxblood stained lips pair with cooler-toned eyes and cheeks — a satiny, bronzy version of which Bieber wore in the reveal photo.

Expect the espresso effect to compound as the season progresses. Meanwhile, women.com's interview with Hernandez suggests the wider beauty context is moving in the same cool-toned, skin-first direction: satin finishes, blurred cloudy lips and softer '90s-inspired smoky eyes done with kohl pencils rather than liquid liner.