Joe Budden Brings His Podcast Network to REVOLT TV

The deal: 'Joe Budden Network Presents' hits linear TV

Revolt TV announced on Tuesday (Nov. 10) a multi-year partnership that brings the Joe Budden Network to television. The new weekly series, 'Joe Budden Network Presents,' runs 20 episodes in its first season and premieres Friday (Nov. 13) at 10 p.m.

ET on REVOLT's linear network. Each installment opens with a custom segment followed by handpicked, most-talked-about moments from across the network's programming, including The Joe Budden Podcast, Pod Wives, The Ian and Marc Show and Rippin' 2gether.

Revolt reports episodes will stream the following day via its app and website.

Why the licensing structure is the surprising part

What makes this deal notable is that REVOLT is not buying the shows.

According to Revolt TV, the agreement — negotiated by Budden and Ian Schwartzman — lets the network license select clips rather than acquire entire shows or their catalogs, giving Budden another distribution channel and revenue stream while he and his team retain full ownership and creative control.

Revolt chief content officer Deon Graham framed it as a template: 'We want creators to see REVOLT as a partner that helps them build bigger businesses around what they own,' he said in the Revolt announcement.

Watch: the 'Joe Budden Network Presents' trailer

The lineup Budden appears alongside, as Revolt reports, includes Parks Vallely, Lamar 'Ice' Burney, Antwan 'Ish' Marby, Trevor 'Queenzflip' Robinson, Marc Lamont Hill and Damona 'Mona Love.'

Budden said in the announcement that the partnership brings 'that energy to television without losing what made it work in the first place.'

The stakes for independent creators

The deal arrives as independent creators keep testing how to scale without giving up ownership. Budden told Revolt he has 'always believed in building something you own and creating it on your own terms.'

A parallel example in the music side of the creator economy, per Music Business Worldwide: Too Lost signed Dubai-based Afterpeak to an exclusive multi-year distribution deal on November 9 with multi-seven-figure financing, while Afterpeak's Avery Chauhan stressed keeping 'flexibility and creative control.'

Revolt says fans can catch the series on television every Friday or stream episodes the following day through the app and website.

Sources

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