Kylie Jenner Debuts in Victoria's Secret $50M Fantasy Bra
By @sharedot · · 6 pages
- Fashion
- Victorias Secret
- Kylie Jenner
Kylie Jenner made her Victoria's Secret runway debut in a $50 million Fantasy Bra as the show returned to Los Angeles and VSXY stock rose overnight.
A Star-Studded Return to Los Angeles
The Victoria's Secret Fashion Show 2026 returned to Los Angeles on Sunday, blending celebrity appearances with live music in a production inspired by the four seasons, per Stocktwits.
According to Yahoo, the catwalk featured some of the biggest supermodels in the world alongside rising talent and cultural icons, including Kylie Jenner, Gigi Hadid, Bella Hadid, Adriana Lima, Iris Law, Paloma Elsesser, Precious Lee, and Trinity Rodman.
The show also featured musical performances from KATSEYE, Megan Moroney, Megan Thee Stallion, and Tate McRae, with the company's PINK label also receiving a spotlight.
Jenner's Runway Debut in the $50 Million Bra
The surprising centerpiece of the night was Kylie Jenner's first-ever Victoria's Secret runway appearance. According to Stocktwits, Jenner made her debut wearing the brand's $50 million Fantasy Bra, a high-profile piece previously worn by Swedish model Elsa Hosk in 2018.
Yahoo's coverage of the show also highlighted Jenner among the biggest names on the catwalk, with related coverage noting she wore the $50 million bra by Jacob & Co.
An All-Female Lineup and a CEO's Ambition
CEO Hillary Super expressed excitement over the brand's elevated production level and its diverse, all-female musical lineup spanning country, K-pop, pop, and hip-hop, telling audiences "We are upping our game," according to Stocktwits.
Models showcased outfits with floral details, snowflake-inspired patterns, and shiny metallic elements.
Since its launch in 1995, the show has taken place in several international cities including London, Paris, Shanghai and Cannes, with New York traditionally its home — making the Los Angeles staging a notable choice for the four-seasons-inspired production.
Wall Street and Retail Respond
The star power appeared to translate into market movement: Stocktwits reports that Victoria's Secret (VSXY) stock traded 1.6% higher overnight heading into Monday, with retail sentiment on the platform remaining 'bullish' and one user commenting, "Kylie Jenner $50M sparkles fantasy."
The firm Needham initiated coverage with a 'Buy' rating and a $106 price target, implying 21% upside, and called the company a "compelling momentum name" for 2027. VSXY has gained 61% year-to-date, and Needham also flagged growing GLP-1 medication use as a possible benefit for the retailer.