Dove Bottles Its Beauty Bar Scent as Fine Fragrance

Dove is turning its iconic Beauty Bar scent into a limited-edition perfume priced at $19.57.

@sharedot

Dove Bottles Its Beauty Bar Scent as Fine Fragrance

By @sharedot · · 7 pages

  • Fashion
  • Perfume
  • Dove
  • Beauty Drops

Dove is turning its iconic Beauty Bar scent into a limited-edition perfume priced at $19.57.

The drop nobody saw coming

Dove is bottling its signature Beauty Bar scent for the first time in the brand's history, a move Cosmopolitan's Julee Wilson admits wasn't on anyone's bingo card — 'or ever.'

The limited-edition Dove Original Fragrance is the brand's first-ever fine fragrance, per The Zoe Report, and NewBeauty notes fans have spent years asking for it in comments, posts and DMs. The brand itself calls it 'the only fragrance you know before you even smell it.'

Why the scent is unmistakable

Cosmopolitan reports the fragrance is a spot-on recreation of the bar, which has been made with mild cleansers and ¼ moisturizing cream since 1957 — around before Barbie, the Beatles and Beyoncé, as the magazine puts it.

Wilson, who says she owns over 300 perfume bottles, claims she could identify the scent with one nostril closed, describing it as drying down to a soft, clean skin scent. The Zoe Report frames it for readers who want to smell squeaky-clean rather than floral or fruity.

Ann Gottlieb's labor of love

Dove tapped Ann Gottlieb, the fragrance developer behind Calvin Klein CK One, Dior J'adore and Marc Jacobs Daisy, according to Cosmopolitan.

She told the magazine the launch is an 'acknowledgement and thank you to the brand's fan base,' and called translating the bar scent into a premium fragrance 'a labor of love.' NewBeauty quotes her release: the scent carries 'freshness, familiarity, and comfort that has resonated for generations.'

A $19.57 bottle shaped like the bar

The bottle is a sculptural clear glass vessel shaped like a Dove Beauty Bar, topped with a gilded metal dove cap — Cosmopolitan compares the look to Penhaligon's bottles that can run $350. The price is a nostalgia nod: $19.57, honoring the year the Beauty Bar debuted, as all three outlets note.

Wilson calls it 'affordable luxury we can all rejoice over,' while NewBeauty says the packaging makes the rare vanity-worthy bottle that looks as good on a dresser as the bar does at the sink.

One-time drop: here's how to get it

This is a one-time, limited-quantity drop with no restocks and no traditional retail launch, per The Zoe Report and NewBeauty. The waitlist opened October 22 at dovefragrance.com, and the fragrance goes on sale October 27 at 9 a.m.

PT/12 p.m. ET — 12 pm EST in The Zoe Report's phrasing.

Once it sells out, it's gone, and Cosmopolitan's only complaint is that a fragrance this good deserves a permanent spot on vanities.

Sources

  1. cosmopolitan.com › Not Dove Making One of My Favorite Perfume Launches of the Year
  2. thezoereport.com › Dove's Beauty Bar Is Getting The Fine Fragrance Treatment
  3. newbeauty.com › Dove Turned Its Classic Beauty Bar Into a Perfume

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