Donatella Versace Launches Beauty-First Brand With Revolve

Donatella Versace returns as chief creative officer of an independent venture with Revolve Group, launching beauty first in 2027 — her first brand outside Versace.

On September 21, 2026, Donatella Versace and Revolve Group announced a joint venture to create a new independent beauty and fashion business, with the designer serving as Chief Creative Officer, according to TheIndustry.beauty and WWD. The still-unnamed brand will launch its beauty business first, with the name and initial products due to be announced in the coming months. Initial markets are the United States, Latin America, Asia-Pacific and the Middle East, with additional markets possibly considered later. Revolve will power the business through its digital commerce, technology, consumer intelligence, operations and marketing capabilities.

Marie Claire calls it '2026's most unlikely pairing': one of Italian fashion's most recognizable creative figures teaming with a California-based digital retailer built on data and influencer marketing. It is Donatella's first major creative venture outside the Versace house, where she led design for nearly 30 years after her brother Gianni's death in 1997. Nss magazine notes the project may not even reach Europe at launch, skipping the traditional luxury map entirely. Instead of joining another luxury label, she is building from the ground up with a retailer whose audience is Millennial and Gen Z shoppers.

Revolve described the venture as pairing Versace's creative direction and cultural profile with its technology, consumer data and direct access to millions of shoppers, per TheIndustry.beauty. Revolve has form here: it previously launched Grow-Good Beauty with Cardi B and Revolve Los Angeles with Bella Hadid as ambassador, as Marie Claire and designscene note.

"I believe creativity should be fearless, inclusive and alive in the world," Versace said in the announcement, per WWD. "This partnership gives me the freedom to speak to that generation in a completely new and personal way, through beauty and fashion. Revolve understands something I believe deeply: culture comes from connection." Revolve co-CEO Michael Mente called her "one of the defining creative voices of our time," while co-CEO Mike Karanikolas said the combination creates "something genuinely distinctive — and build it for the long term," according to WWD. Nss magazine notes she brings over 12 million Instagram followers to the project.

The venture is completely separate from the Versace fashion house, which Prada Group acquired from Capri Holdings in December 2025 for an enterprise value of €1.25 billion, according to TheIndustry.beauty. WWD reports Revolve's president of brand partnerships, Raissa Gerona, saw opportunities across beauty, apparel, wellness and consumer products. The Times of India reports entertainment and cultural content are expected to form part of the business, reflecting Donatella's links to music, film and pop culture. For Revolve, designscene calls this its highest-profile designer partnership to date, a test of whether its digital model can carry a designer's personal vision.

The brand name, creative vision and first beauty products will be revealed in the coming months, with The Times of India reporting the first products are expected in 2027. Fashion will follow the beauty launch, though the joint venture has not disclosed when fashion products will arrive, per TheIndustry.beauty. Details on product categories, pricing and launch dates remain undisclosed, designscene reports. Beauty readers should watch for the first reveal: the initial drop will define whether the exuberant glamour WWD associates with Donatella's Versace era translates into a new beauty language built for digital-first discovery.