Future Unveils 'Ya Hit' Video With Drake, Travis Scott

The Music Universe reports Future has released the video for 'Ya Hit' with Drake, Travis Scott and Loe Shimmy, days after the surprise single dropped.

@sharedot

Future Unveils 'Ya Hit' Video With Drake, Travis Scott

By @sharedot · · 6 pages

  • Hip Hop
  • Future
  • Drake
  • Travis Scott
  • Loe Shimmy

The Music Universe reports Future has released the video for 'Ya Hit' with Drake, Travis Scott and Loe Shimmy, days after the surprise single dropped.

'Ya Hit' Video Follows Friday's Surprise Drop

The Music Universe reports that Future, the multi-Grammy Award-winning rapper, unveiled the video for the star-studded single "Ya Hit" featuring Drake, Travis Scott and Loe Shimmy, with Sexyy Red adding ad-libs on the track.

Directed by Cotto & IWantJuan, the clip follows the audio release after Friday's surprise drop, which the outlet says took over the Internet.

Both outlets agree the song marks the start of a fresh album cycle, and The Music Universe describes the video as assembling what it calls hip hop's Avengers while offering a first look at the era ahead.

The Video Itself Is the Headline

Watch on YouTube · Future · 3:41

This development turns on the visual itself: The Music Universe says the Cotto & IWantJuan-directed video assembles hip hop's Avengers and gives fans their first look at the era ahead as Future gears up for his highly anticipated next album.

The clip follows the audio release of "Ya Hit" on Nov. 6, a single Foxy 99 reports leaked as a snippet online days before, fueling fan speculation about Drake's involvement. The Music Universe adds that Sexyy Red also appears on the track with ad-libs, making the video a five-artist event.

Drake Reunion Continues After Well-Known Fallout

The surprising undercurrent is the continued thaw between Future and Drake. Foxy 99 reports that the song joins the two artists again after their well-known falling out, following their first reunion earlier this year on Drake's "Ran to Atlanta."

According to Foxy 99, DJ Akademiks clarified that a clip of Future, Travis Scott and Loe Shimmy previewing music initially circulated as footage from Drake's 40th birthday party, but came from a separate gathering hosted by Future in New York — and that Drake wasn't on the song at that time.

Foxy 99 also quotes Akademiks saying Drake was messing with the track and that Drake and Loe Shimmy have a collab thing going right now.

A Historic Run and Camp Flog Gnaw Next

The stakes are high because "Ya Hit" lands mid-run of records.

According to The Music Universe, Future's past year brought The Real Me, his 12th No. 1 album, which became his 17th No. 1 on Billboard's Top R&B/Hip-Hop Albums chart — tying him with Drake and The Temptations for the most chart-toppers by any artist since the ranking launched in 1965.

The outlet also reports the single "California Girls" climbed to No. 1 at U.S. urban radio and that a Cole Bennett-directed visual for "Build A Bitch" recently followed.

Foxy 99 notes The Real Me was Future's tenth solo studio album, after Mixtape Pluto debuted at No. 1 on the Billboard 200 and earned platinum certification from the RIAA. Next up: The Music Universe says Future headlines Camp Flog Gnaw on Sunday, November 15th.

Sources

  1. themusicuniverse.com › Future releases Ya Hit' video with Drake, Travis Scott & Loe Shimmy
  2. foxy99.com › Future Drops 'Ya Hit' With Drake, Travis Scott, and Loe Shimmy

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