A musical gathering in Lahore has captured social media attention worldwide.

Gulf News reports that Norwegian singer William Gamborg joined local children to sing Pakistani songs in videos that have been widely shared online, with his enthusiastic expressions, rhythmic movements and interactions with young performers becoming a talking point among viewers.

According to Gulf News, the footage shows Gamborg enjoying Urdu and Punjabi music alongside children from Surtaal Music Academy. One widely circulated clip features the children singing the Punjabi song 'Alfaaz', with Gamborg visibly enjoying their performance and joining in.

ARY News reports the videos went viral after Gamborg sang during a visit to the academy, and that social media users have highlighted how the performance brings together a Norwegian artist and young Pakistani musicians in a spontaneous exchange crossing language and cultural boundaries.

The central video shows the children of Surtaal Music Academy singing a rendition of the Punjabi song 'Alfaaz' while Gamborg sits among them, visibly moved and applauding their performance.

The Current reports that Gamborg shared the video as a collaboration with the academy's Instagram account and commented, "I'll never forget this moment."

View counts vary by platform and report: Gulf News and ARY News said reports published on Tuesday put the video in the tens of millions of views, while The Current reports it drew around 90 million views and more than nine million likes on Instagram within two days.

Either way, the clip's reach has shifted attention onto the young singers themselves, with viewers praising their voices, expressions and the sheer joy of singing together.

The children featured in the videos belong to Surtaal Music Academy, a Lahore-based institution that, according to The Current, provides music education to young people including children from underprivileged backgrounds.

Gulf News reports that the academy's founder, Zia-ul-Haq, told BBC Urdu the footage was recorded the previous week when Gamborg visited with music producer Zulfiqar Jabbar Khan, popularly known as Xulfi.

According to Gulf News, the founder said the academy has taught children music for around a decade and has more than 100 students.

ARY News notes the videos have prompted praise for the children's singing, their stage confidence and the relaxed atmosphere of the gathering — a rare case where the visiting foreign artist becomes the supporting act rather than the star.

Gamborg is a Norwegian singer, songwriter and dancer who has worked across pop, R&B and dance. Gulf News reports he appeared on Norway's talent show Norske Talenter in 2014 and later pursued a music career, releasing his debut single 'Sørenga' in 2021.

He is also associated with Quick Style, the Norwegian dance group known internationally for performances to South Asian music, which gained widespread attention in 2022 after a wedding dance video featuring the Bollywood song 'Kala Chashma' went viral.

During his Lahore visit, Gulf News reports, Gamborg shared glimpses of the city including rides in a Qingqi rickshaw and informal singing sessions with local children — building on Quick Style's established fan connection with South Asian audiences.

The response has been striking for how it centers the young Pakistani performers.

The Current reports that many Indian users praised the children and Pakistan's music scene, with comments like "No one can beat them in music," "These kids are absolute stars," and "Some moments prove that music has no borders."

The Current also notes that earlier, Punjabi singer Diljit Dosanjh commented on one of the academy's videos with heart-hands emojis, suggesting the academy's clips were already reaching major artists before Gamborg's visit.

For singing enthusiasts, the story's appeal lies in its spontaneity: an unscripted jam session rather than a staged production, in which vocal talent from a small Lahore academy held a global audience captive without any production gloss.

The latest videos have shifted the focus to the young performers and their music, according to Gulf News, with viewers responding to a spontaneous musical exchange that crosses language and cultural boundaries.

The viral moment arrives at a favorable time for Surtaal Music Academy, whose decade-long work with more than 100 students now has an international spotlight, and it deepens Gamborg's association with the South Asian music scene already cultivated through Quick Style.

ARY News reports the videos remain a talking point among viewers, and given that Gamborg's comment on the collaboration post said he will never forget the moment, fans on both sides of the exchange are watching for whether the collaboration produces anything more formal — or whether the joy of the session itself was the whole point.