FX's Snowfall spinoff 'The Drop: A Snowfall Saga' wrapped its first season with a finale that turned its record label execs from eager suitors into villains.

According to The Hollywood Reporter's interview with showrunner Malcolm Spellman, the label tried to use the murder of Keith (Hanad Abdi) to drum up free publicity, then rushed out Artillery and Lamar's album as a compilation padded with other artists.

Wanda (Gail Bean), Lamar (Asante Blackk) and Artillery (Simmie 'Buddy' Sims III) appear to end the season controlling their own destiny — but Spellman tells THR that what audiences saw in the last three episodes 'will be completely normal all throughout season two.'

He calls the finale merely 'a dash of what's coming' for the central family.

The surprising core of Spellman's multi-season plan is a deliberate historical thesis, not just plot continuation.

He tells The Hollywood Reporter that in 1991, gangsta rap 'begins to overcome and destroy conscious rap, and that is by design by the labels,' because executives found it easier to profit from violence and negativity — a shift he says killed 'a whole genre of rap.'

Yahoo's writeup of the same interview emphasizes that Spellman frames this as record labels making cynical, deliberate decisions about which stories about Black communities to prioritize.

He also cites era-specific practices — THR reports labels legally took out life insurance policies on rappers without telling families — to argue the industry's behavior was primitive and inescapable, and that seasons two and three will gradually show money and gangs rotting the story 'from the inside and from the outside.'

Part of what makes the plan striking to TV fans is Spellman's insistence that there is no exit for his characters. Yahoo reports he wants the show to explore both the labels' manipulation of Black culture and how the community itself allowed gang culture and materialism to rot things from within.

'This is a show about a family,' he tells THR, 'and the music business destroys families,' with that family spending the series trying to survive.

Spellman also lays out the emotional roadmap to THR: Wanda and Leon (Isaiah John) are 'the heart of the show,' a will-they-won't-they arc every season — a story he says is based on his own marriage, ending in a wedding by series' end.

Leon killed Deon in the finale, and Big Daddy (Mykelti Williamson) frees him for the violent path protecting the family requires.

Neither outlet reports a season-two renewal from FX; THR says Spellman has yet to hear about renewal prospects but is 'not worried,' citing community response, while Yahoo quotes him calling the show 'a private party for Black folk right now.'

All episodes of 'The Drop: A Snowfall Saga' stream on Hulu.